Retail Markup Calculator
Set your salon retail prices with confidence. Enter your wholesale cost, target markup, and how many units you expect to sell.
What you pay for one item before tax or shipping.
How much you add to the cost. 50% markup doubles cost to $15 on a $10 item.
Monthly or one-time order size — change this to see total revenue and profit.
Suggested retail price per unit
$31.50
- Profit per unit
- $13.50
- Gross margin
- 42.9%
- Total revenue (12 units)
- $378.00
- Total gross profit (12 units)
- $162.00
Estimate only. Doesn't include taxes, shipping, shrinkage, or payment processing. Confirm assumptions with your EA or CPA.
You just did this by hand
MoneyPOP does this math for you — and keeps it current.
The Retail Markup Calculator gives you today's snapshot. MoneyPOP turns your real income and expenses into a living profit and tax plan, so you always know what you can spend, what to save, and whether a slow week is coming — without redoing the spreadsheet.
- Profit and tax set-aside updated from your actual income
- Cash flow forecast for the weeks ahead
- Weekly insights built for booth rent, tips, and irregular income
Free plan stays free. Founding price is limited to the first 100 members.
Common questions
- What's the difference between markup and margin?
- Markup is the percentage you add to your cost to set the selling price. Margin is the percentage of the selling price that is profit. For example, a 50% markup on a $10 cost gives a $15 retail price, but the margin is only 33%.
- What is a good retail markup for salon products?
- Many beauty salons use a markup of 50% to 100% (a gross margin of 33% to 50%). Your ideal rate depends on your wholesale cost, what competitors charge, and whether you bundle products with services.
- Should I include sales tax in the retail price?
- This calculator shows a pre-tax retail price and profit. Check your state and local rules to see whether tax should be collected on top or included, and confirm with your EA or CPA.
- Is this financial advice?
- No. It's a planning estimate. Confirm assumptions about taxes, commissions, and state rules with your EA or CPA before making major decisions.
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