MoneyPOP / Press & media
The MoneyPOP media kit
MoneyPOP is a behavioral finance app that combines the psychology of money with financial data to help beauty professionals think, feel and behave better with their money.
01 / About
The short version
MoneyPOP helps hairstylists, barbers, nail techs, estheticians and other service pros think, feel and behave better with their money, what they earn, what they keep, and which habits shape their decisions.
Founder Janell Borrero, MBA, MAFM, EA, built the app after seeing how many entrepreneurs needed financial guidance but could not afford one-on-one support.
Read the founder story02 / Identity
Logo & brand guidelines
Name & mark
Write the name as MoneyPOP, with “POP” capitalized. Use the supplied logo as-is; keep its proportions and leave clear space around it. Do not recolor, stretch, or put text over the mark.
Color & type
The site uses Poppins for everyday text and Playfair Display for editorial headings. Use clear, specific language for beauty pros; describe the app as behavioral finance, not a mood tracker.
Need another logo format or a founder photo? Request it through the press contact below.
03 / Newsroom
Press release
MoneyPOP brings money and behavior together for beauty professionals
An overview of the app, why Janell built it, and where to find MoneyPOP resources.
Download release (PDF)Recent coverage
StarterStudio alumna Janell Borrero is making financial guidance more accessible for women entrepreneursStarterStudio founder feature on Janell's journey from SHEfo® to MoneyPOPNew entrepreneurs aren't backing down, even as economic anxiety growsIssue Number One quotes Janell on keeping beauty pros from quitting entrepreneurship during economic uncertainty04 / Resources
Stories & free tools
From the blog
How to compute profit margin: a guide for beauty pros A full book is not the same as a profitable business. Calculate service and retail margins, account for booth rent and tips, and see what your numbers really leave you.ADHD, autism, and pattern recognition: the way I read money Late-diagnosed ADHD and autism gave me language for my experience. Trauma shaped my vigilance. Here is how I use pattern recognition to see the person behind the numbers.How to charge for your services: the math, step by step The question I hear most when I speak: how do I know what to charge? Here is the math by hand, one step at a time, with a worked example.All articles05 / Contact
Press inquiries
For interviews, fact-checks, or additional approved assets, contact the MoneyPOP team.
hello@moneypop.ai