The mind behind the money
Women need to talk about money. Silence has a cost.
Janell Borrero, MBA, MAFM, EA · October 16, 2026 · 8 min read
Talking about money helps women compare pay, prepare for salary negotiations, and question prices that do not support their work. But starting that conversation can feel risky. The psychology matters: fear of judgment, pressure to be agreeable, and past experiences can shape what we ask for, accept, or leave unsaid.
I recently spoke with a woman who told me she earns $45,000 while her male counterpart earns $70,000. That is a $25,000 difference a year. Her pay is about 36% lower than his. Getting from $45,000 to $70,000 would require roughly a 56% increase, because those percentages start from different salaries.
Those are the figures she shared with me, not payroll records I reviewed. I do not know every detail of their roles, experience, hours, responsibilities, or total compensation. The comparison alone cannot tell us why the difference exists. But it is a reason to ask questions, not a reason to stop the conversation.
What stayed with me was bigger than the math. How many of us are accepting a number without knowing what questions we are allowed to ask? How often do we talk ourselves out of a money conversation before anyone else has even heard it?
Why talking about money can feel harder for women
It can look as though men have no problem asking for more, naming a salary, or negotiating a deal. That is not true of every man, just as hesitation is not true of every woman. Still, the difference I notice in these conversations deserves attention. We cannot understand it by simply telling women to be more confident.
Some of us learned that discussing money is rude. Some learned to be grateful for whatever we were offered. Some worry that asking for more will make us seem difficult, selfish, or less likable. And sometimes that worry comes from experience, not imagination.
Research by Hannah Riley Bowles, Linda Babcock, and Lei Lai found that, in experimental settings, women could face greater social penalties than men for initiating compensation negotiations. That does not predict every workplace or every conversation. It does help explain why the decision to ask can involve more than knowing your market rate.
We do not need to shame women for being quiet. We need to make room for the conversation and question what made silence feel safer.
The wage gap is not just a negotiation problem
An individual pay difference and the broader gender wage gap are not the same measurement. A specific comparison needs context. Wider pay differences can involve discrimination, unequal access to opportunities, job segregation, caregiving demands, and other structural factors. Negotiation is one part of the picture, not an explanation for all of it.
If a woman is underpaid, that is not proof that she failed to ask correctly. Employers are responsible for lawful pay practices. A better script does not make bias acceptable, and knowing your numbers does not guarantee someone else will treat you fairly.
The EEOC explains that the Equal Pay Act concerns equal pay for substantially equal work, not necessarily identical job titles. Other federal laws also prohibit compensation discrimination. Whether a particular situation violates the law depends on the facts. If you suspect discrimination, seek guidance from the EEOC or a qualified employment attorney rather than treating it only as a confidence issue.
Money silence has a psychological side
This is where the psychology of money becomes real to me. A salary is a number, but the conversation around it can touch belonging, safety, self-worth, and the fear of rejection. You can know a pay difference exists and still feel your stomach tighten at the thought of asking about it.
Think about the sequence: you notice a number, imagine a negative reaction, feel anxious, and decide not to ask. The immediate result may be relief. The longer-term result may be staying with a pay arrangement you have not had a chance to question. That is a possible pattern to examine, not a diagnosis or proof of what caused your pay.
The useful question is not 'Why am I so bad at this?' It is 'What am I expecting will happen if I speak, and what information would help me decide my next step?' For more on that connection, read the psychology of money for beauty professionals.
For beauty professionals, the conversation is also about pricing
If you work for yourself, there may be no manager to ask for a raise. But the conversation still exists. It happens when you quote a service price, explain an increase, set a cancellation policy, or discuss booth rent. You are deciding what your work needs to earn, then communicating that decision to another person.
A beauty professional might calculate a sustainable service price and still offer an unplanned discount when a client hesitates. Imagine a $15 discount on 20 appointments. That is $300 less revenue before considering any changes in costs. These are illustrative numbers, not a client story. A planned promotion is different from repeatedly reducing a price because saying it feels uncomfortable.
Your price is not a measurement of your worth as a human being. It is a business decision that needs to account for time, supplies, overhead, and what you need to earn. Start with how to charge for your services or the Service Pricing Calculator, then practice the conversation around the number.
How to start a salary or pricing conversation
1. Ask a trusted person for context, with permission
Try: 'I am reviewing my compensation and want to understand the range for this kind of work. Would you be comfortable sharing a range or how you approached your last negotiation? No pressure if you would rather not.' A range can be useful. Nobody owes you their exact salary or private financial details.
For beauty-business peers, ask what their prices include, how long services take, and what expenses they account for. Use the conversation to understand your own costs and decisions, not to agree on common prices or coordinate future pricing with competitors.
2. Compare the work, not just the headline number
- Check responsibilities, experience, hours, location, and relevant qualifications.
- Separate base salary from bonuses, commissions, benefits, and other compensation.
- Collect credible pay ranges and document your own responsibilities and results.
- For self-employment, compare profit after costs, not one person's salary with another person's business revenue.
3. Make a specific request
For an employee: 'I would like to review my compensation in light of my responsibilities and the pay range for comparable work. Here is what I am responsible for and what I have delivered. Can we discuss an adjustment and the criteria used to make that decision?'
For a beauty-business owner: 'Starting on [date], this service will be [price]. That reflects the appointment time, products, and costs involved. I can answer any questions about what is included.' Replace the placeholders with your actual terms. You do not need to turn a clear price into an apology.
4. Have a next step ready if the answer is no
Ask: 'What would need to change for an adjustment to be considered, and when can we review it again?' Write down the response and any agreed timeline. A no may give you information about the role, the workplace, or your options. It does not settle your value as a person.
Can you discuss pay with coworkers?
In the United States, many private-sector employees covered by the National Labor Relations Act have the right to discuss wages with coworkers. Coverage has exceptions, including supervisors and independent contractors, and other laws may apply to different workers. Check the NLRB's guidance for your situation. Discussing your own pay is different from accessing or sharing confidential payroll records you are not authorized to disclose.
Use the POP framework to turn a conversation into a next step
MoneyPOP's POP framework means Patterns, Opportunities, and Plan. It is about helping beauty professionals think, feel and behave better with their money, not just putting financial language around a difficult moment.
- Patterns: Notice what repeats around money decisions. Do you avoid a pay conversation, apologize for a price, or discount after a client questions it? Connect the situation, your response, and the financial effect.
- Opportunities: Identify what information or choice the pattern reveals. That might be checking a pay range, calculating a sustainable price, or preparing a clearer boundary.
- Plan: Choose one concrete action. Schedule the compensation review, calculate one service price, or practice the sentence you will use next time.
MoneyPOP is a behavioral finance app that combines the psychology of money with financial data to help beauty professionals think, feel and behave better with their money.
Money-related mood entries alongside financial data can help you review repeating decisions over time. The app cannot determine whether your employer has discriminated against you or negotiate on your behalf. It can give your own money patterns a place in the conversation instead of leaving you with numbers alone.
We deserve more than a quiet acceptance of the number
I keep coming back to that $45,000 and $70,000 conversation. Not because I can explain the entire difference from one discussion, but because it reminds me how important it is to speak. To compare carefully. To ask what goes into a decision. To stop treating a reasonable money question as something we should be embarrassed to bring up.
We can support each other without demanding private details or pretending every situation is simple. We can talk about what we learned, what we asked, and what we wish we had known sooner. Silence should not be the price of being seen as agreeable.
Start with one conversation this week. If you want to reflect on the patterns behind your decisions, take the Money Archetype Quiz, with email required for your results. If you want to bring those patterns alongside your financial information, download MoneyPOP free for iPhone or Android.
This article shares personal reflection and general education, not individualized financial, legal, or mental health advice. Salary figures are from the conversation described above; the business-pricing example is hypothetical.
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