Author

Janell Borrero, MBA, MAFM, EA

Janell is the founder of SHEfo^®, The Female CFO, and MoneyPOP, a financial wellness app for beauty entrepreneurs. With an MBA, a Master’s in Accounting and Financial Management, and a PhD in Business Psychology in progress, she brings financial expertise and psychological insight to her work with women business owners. She is also an Enrolled Agent (EA), a tax professional licensed by the IRS to represent taxpayers.

She survived an attempted murder at 13 and has been on her own since she was 16. She started her business with a laptop at her dining room table and grew it into a company earning multiple six figures, without outside funding. She built MoneyPOP because she believes a lack of money should not prevent entrepreneurs from accessing the guidance and resources they need to reach the next level.

She is the Founder and CEO of MoneyPOP. Read the story behind MoneyPOP.

Featured in StarterStudio ↗ and quoted in Issue Number One ↗